My new "art logo" is posted above (and all over my website and facebook). I do think "branding" is important for any business. And even though artists can use their "art" to brand their name I really wanted to pursue a "new look and feel" for my art. Other than my paintings.
So ... my dear friend Dreama Tolle Perry came to the rescue. She suggested an on-line service called www.logotournament.com. Basically, it's a site where you agree to spend $250 (or more) up front to have a log designed for you. They have hundreds of artists that will submit logos to your contest. When you sign up, you provide tons of information about what you want. I included links to my website and blog. Your "contest" is then posted on their site and within a few hours the logo ideas start posting to your "contest page". It's important that you provide feedback and rank the logos as they come in. Because the artists really do listen to what you have to say. And all of the artists will continue to submit new ideas based on your feedback.
Early on, I decided I wanted a palette knife in my logo. Then, one artist pulled my signature from my paintings into the logo. I really liked that. Another saw that I painted reflections and added reflections into the logo design. At the end of seven days, you have the option to extend the contest another week. So I did. By the end of the 14 days, I had over 100 logos submitted. And they were really great. I LOVE my winning logo.