The Everyday Life of a Working Artist

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Friday, May 17, 2013

30 Marketing Ideas in 30 Days - Day 17

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"A Beautiful Day"
Oil, 12" x 12" on canvas panel
Click here to view and purchase painting. 

social media "call to action" is an often overlooked element of an effective social media campaign. Social media sites (such as Facebook) get prospects, customers and the public primed to want to find out more about your art or to engage with you further. However, you always need to remember to lead them to the next step in your sales process.

Regardless of the platform—blog, Facebook, Twitter, etc.—posts will receive better success rates if they contain calls to action, compared to ones without them. So, all the more reason to use them! On Facebook, posts that include the call to action to “share” one of your posts receive more shares, comments and likes. 

The Day 17 Challenge is to write a new post on Facebook, your blog or Twitter, but include a call to action. Ask them to "share your post". Or ask them to "leave a comment below". (Or why not ask a question to all of your readers about what you should paint tomorrow?) Sometimes just the act of inviting someone to share your post will be the encouragement a fan needs to take your suggestion. Once they share the post, it will travel on further to their colleagues, friends and family, thus expanding your reach. This is truly one of greatest benefits of social media!

 Check out my upcoming palette knife painting workshops and my webinARTs classes.

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