The Everyday Life of a Working Artist

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Monday, May 27, 2013

30 Marketing Ideas in 30 Days - Day 27

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"The Front Porch"
Oil, 8" x 8" on canvas panel.
Click here to view and purchase. 

There are a lot of social media options available for artists to showcase their art. With a new social media site popping up every week, I have found it a bit overwhelming. So I have tried to limit myself to using just a few.

Use of the visually oriented social site Pinterest has exploded over the past year, and many artists are using Pinterest to share their work beyond Facebook and Twitter.
To get started on Pinterest, first set up a profile that includes keywords and your website address, then start pinning. When you pin your art, be sure and include keywords: Pinterest is searchable, so make sure you describe your pin clearly. You should also customize the link to point back to your website or the page on your site where the painting can be purchased. 
You can also get more exposure for your images by including a price for the item into your description. This simple trick will add your pin to the “Gifts” section on Pinterest and will display the price across the front of the image throughout the site. In the past few weeks Pinterst added a new feature called "rich pins". This is a new service that allows a retailer or small business to sell products directly on their Pinterest site. But, it's a bit complicated (and I am still trying to figure it out). For more information go to the Pinterest site here.
The Day twenty-seven challenge is to set up a Pinterst account if you don't already have one. Then, all of you, new or old to Pinterest, should post ten paintings to your Pinterest site. Include key words, prices, a link to your website where the painting is for sale (and a watermark, if wanted). Have fun and try not to get distracted with all of the great pictures and ideas!
Check out my upcoming palette knife painting workshops and my webinARTs classes.

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